What started with a fist full of dirt in 1986 has become a cultural phenomenon that has revolutionized the outdoor industry. In just 20 years, Mossy Oak has grown to encompass a wide array of camouflage patterns, licensed products, and related enterprises. The result has been a bond forged with outdoor consumers that is derived not only from the performance and effectiveness of Mossy Oak products, but from the shared philosophies, overall satisfaction, and value they see in the Mossy Oak brand.
Mossy Oak is first and foremost a camouflage brand and our core consumer is the group of hunters who share a common primary need for concealment as a prerequisite to a successful hunt and who view camouflage as a fashion statement that communicates to their peers that they are dedicated hunters who live an outdoor lifestyle.
Mossy Oak believes there is more to sustaining the hunting tradition than simply developing new patterns. Our company mission is to continue our outdoor heritage. As a result, the consumer perception of Mossy Oak is a uniquely American, high quality, authentic hunting brand that is offered by a company that is composed of a group of very likeable people who take hunting, land stewardship, and conservation more seriously than they take themselves! It is obvious why Mossy Oak is the most recognized camouflage brand in the world!