US Army

There’s Strong. Then there’s Army Strong.®

Army Strong is a unique brand of strength. Everyone is familiar with the tangible power of the U.S. Army: the Apaches, the Humvees, the weaponry, the push-ups.

Being Army Strong is about much more than being physically fit. It is mental and emotional strength. It is the confidence to lead. It is the courage to stand up for your beliefs. It is the compassion to help others. It is the desire for lifelong learning. It is the intelligence to make the right decision. It is making a difference for yourself, your family, your community and our nation. Army Strong is also the kind of strength that endures. It is the strength that comes from challenging training, teamwork, shared values and personal experience. A Soldier’s time in the Army may come to an end, but he or she will always be Army Strong because the lessons learned and values gained are timeless.

The Army Strong campaign exists to honor this simple fact, their ARMY VALUES of loyalty, duty, resect, selfless service, honor, integrity, and personal courage. Army Strong is about every U.S. Army Soldier – Active Duty, Army Reserve, National Guard and Cadets. It is about the men and women who have served, are serving today, and about the next generation, including Cadets that choose to become Army Strong, positively impacting their future and the future of our nation. The U.S. Army endows a unique brand of strength to its Soldiers, a strength that is mental, emotional and physical, a strength the Army is capable of finding, forging and fostering. A Soldier’s personal decision to serve demonstrates collective strength: strength from within himself/herself, strength from within his/her family and strength from those who influence this important war-time choice for our nation. It also encourages parents, friends and others to engage in dialogue appropriate to a life-changing decision and to support the decision to serve. Army Strong captures the voice of the U.S. Army Soldier. Research shows that when Soldiers discuss their personal careers and motivations and their own Army experiences, it has a compelling impact on prospective recruits.

All Soldiers are encouraged to tell their story and ask others to visit goarmy.com. The U.S. Army is committed to attracting individuals to preserve peace and security at home and around the world.